Product Descriptions - Joy For Women

The brief:

Sub-contract for Ambit Communications to complete 25 SEO friendly product descriptions for carefully curated selection of quality adult toys according to defined Tone of Voice

Brand voice:

Fun, warm, supportive, educational

Target market:

Women of all levels of experience with toys. Each description aimed at specific needs and uses

Results:

Both the copywriter and the end client were very happy with the resulting descriptions and both acknowledged the difficulty in writing unique descriptions for many similar types of products. 5 star reviews left on both Google and Facebook

Samples of work undertaken within this project

Please visit the Joy For Women site if you wish to view the work

***Adult content may not be suitable for all audiences

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Community engagement

Website content, social media, posters, event promotion and more to engage, educate and connect with your community

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Internal documentation

Easy-to-read bulletins, templates, procedures, knowledge articles to support your teams

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Training services

In-person and online workshops to level up your team's skills and processes

How-to resources

Self-service resources to get the goods on creating clear content for your teams and community

Luminous Copywriting is an expert content design and copywriting service based in Victoria, Australia.

Specialising in creating user-focused, accessible content to resonate with your audience, driving engagement and understanding. The end result? Tailored and clear messaging to connect with your emergency management teams and their communities on a deeper level.

Traditional Custodians

I would like to Acknowledge the Traditional Custodians of the land I live and work on, the Wadawurrung People, and pay my respects to their Elders past and present. I extend that respect to all Aboriginal and Torres Strait Islander People.

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