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The brief:
Help the client with a professional bio for use for promotional materials, speaking gigs and podcast appearances.
Brand voice:
Humorous, honest, supportive
Results:
This client was thrilled with the end result and has engaged me to re-write her website in the near future
Do you need to reconnect with your "why"? Is something missing, but have you no idea what "it" is, or how to fix it?
Hi there, I'm Tina. A connection creator. And I'm so glad you found me.
As a trained coach and facilitator, I'm the positive disruption you, or your team needs. I will show you how to redefine what success means to you, and how to achieve it. In a sustainable way.
So how do we do this together?
Drawing on my years as a senior executive, I will guide you to dig deep for purpose and clarity. Using my personal experience of a breakdown after a disconnect from my values, I will lead you back to where your potential and performance are aligned.
I’ll challenge you. I’ll motivate you. There might be tears (good ones, I promise!) and there will definitely be laughs.
Transformation in your personal and professional life is possible. I will show you how through setting boundaries, defining your vision and truly understanding your value.
To take back control, to be more, and to have more than ever before, let’s connect today.
The brief:
Help the client with her copy for her new pouch packaging and website product descriptions. The client required:
- A tagline for her business
- Product name for each product
- A tagline for each product
- A tagline for the back of pouch, just below the seal
- A short product description highlighting the benefits of each product
- Editing and re-write of her instructions
- Re-write of her “taste tips” for each product
- Creation of product descriptions for her website product pages that aligned with her brand voice
Brand voice:
Fun, light, positive, humorous
Product benefits:
High quality ingredients, ease of use, fast and reliable results, no fuss
Target market:
Time poor parents, people lacking confidence in the kitchen
Results:
This client was beyond pleased with the end results of this project and left me a wonderful review on my Facebook page
Examples of work undertaken within this project:
- Product names and taglines
- Easy Breezy Brownies – So simple, they’re a piece of cake!
- Basically Brilliant Banana Bread – Basic by name, brilliant in taste
- Stress Free Snack Bars – So easy, it’s nutty!
- Simply Classic Choc Chip Cookies – Classic taste, zero fuss
- Business tagline
- A smile in every packet
Short product description for packaging - Easy Breezy Brownies
It’s ok, we get it.
You have burned more toast than you would like to admit and your sponges have resembled frisbees in the past.
But we believe in you. We know that you can totally bake it until you make it with this one bowl, no fuss gem.
You won’t have to fudge anything to enjoy these delicious squares of brownie delight and you’ll find baking them a total breeze.
Website product description - Basically Brilliant Banana Bread
Wait a second. Hold the spoon.
Did someone just say that it’s possible to make café-quality Banana Bread with just one bowl in under 5 minutes?!
Yep that was us. We said that.
A few ingredients. Five minutes. One bowl. And you. You whisk-taker, you.
Get professional results in minutes, with this light and fluffy Banana Bread for less than $1 per serve.
Oh, did we mention no added nasties? Yep, that’s right. We want you to use your Bake It mix, not leave it in the cupboards with the forgotten soup can!
So, are you ready to make like banana bread and rise to the occasion?
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Luminous Copywriting is an expert content design and copywriting service based in Victoria, Australia. Specialising in creating user-focused, accessible content to resonate with your audience, driving engagement and understanding. The end result? Tailored and clear messaging to connect with your emergency management teams and their communities on a deeper level.
I would like to Acknowledge the Traditional Custodians of the land I live and work on, the Wadawurrung People, and pay my respects to their Elders past and present. I extend that respect to all Aboriginal and Torres Strait Islander People. |
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