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Are you in the emergency management sector? Do you need help reaching your teams or communities through your written content?
I'd love to chat.
📒 training materials and procedures they'll absorb
📒 knowledge articles that make sense
📒 templates, bulletins, style guides and more.
For your communities, I can create:
💡 social media content that will resonate
💡 easy-to-follow articles
💡 meaningful website content
💡 actionable, clear, trust-building resources
If it's about emergency management, community engagement, natural hazard or disaster preparedness, response, recovery or resilience, I'm here for it 👍
Community engagement
Website content, social media, posters, event promotion and more to engage, educate and connect with your community
Internal documentation
Easy-to-read bulletins, templates, procedures, knowledge articles to support your teams
Training services
In-person and online workshops to level up your team's skills and processes
How-to resources
Self-service resources to get the goods on creating clear content for your teams and community
Hi there, I'm Lauren. And I'm a complete word tragic. They're the reason I get up in the morning. And I'm here to give you just the right ones, in the right way, to make the impact your teams and communities deserve.
With 15 year career in the emergency services and as a content design specialist I work hard to give you clear, user-focused messaging that lands, is easily understood, and can be acted upon without hesitation.
Sound like a plan? Check out my services or contact me to get started.
Is your website not performing as you'd hoped?
Maybe your abandon cart rates are high 👎 🛒
you're getting plenty of visitors but they're leaving super-quick 🏃♂️ 🏃♀️
or your Contact form is growing cobwebs 🕸 🕷
Confusing and disappointing, huh?
Fear not, intrepid business owner. I can help! 👋 🤜 🤛
My UX Xpress audit is designed to give your website a once-over looking at:
✅ the end-to-end customer journey
✅ overall tone of voice, messaging and layout
✅ the check-out process
✅ your Contact form
⭐ Bonus ⭐
😊 SEO opportunities
😊 accessibility needs
Within 3 working days, you'll get a detailed report with notes and suggestions on each of these areas to help you:
💡 smooth out any kinks in the customer journey
💡 clean up your cart experience
💡 fire up your Contact form
💡 make sure your messaging is on point
All this for $98AUD.
Sound good?
LinkedIn profiles
These babies pack a punch.
Trust me when I say that if your LinkedIn profile resembles your resume, then quite simply, you're wasting a wonderful opportunity.
LinkedIn is one of THE places to create awareness, build trust and attract new clients.
If you're after a profile that tells your story, shows off your wonderful personality and has your visitors unable to resist connecting with you, then I've got you covered.
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LinkedIn profile (personal) $397 includes:
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LinkedIn profile (company) $397 includes:
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LinkedIn profile package $949 includes:
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LinkedIn content creation and strategy
LinkedIn content package $997includes:
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LinkedIn post package $499 (not available before content strategy completion) includes:
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Fancy term but what does it mean?
Simply put, effective SEO copywriting stops potential customers from having to play Where's Wally to find you in their search results.
The truth is that no one (outside of the hallowed halls of Google) knows EXACTLY how the search engine machines work. If someone guarantees you a page one search result in record time, they're more interested in the invoices they can send you, than getting you genuine and lasting results.
Google penalises dodgy "black hat" SEO tactics (keyword stuffing, backlink farming, thin content etc) so while they may generate an initially positive result, the Google machine usually catches on leaving you worse off from where you began.
As your SEO copywriter I only use "white hat" SEO tactics (keyword optimisation, considered backlink building, comprehensive content strategies etc) to help improve your site's visibility. It takes more time and effort, but the results will leave you in Google's good books rather than the naughty corner.
From engineers to E-commerce, SEO copywriting truly is the secret sauce to taking your business to the next level.
Through creating copy that is specifically targeted towards what your clients are searching for and how you can help them, your site can be front and centre the moment you're needed.
Whether you don't know your title tags from your meta descriptions, or you have a fully planned out content strategy ready to go, I'm ready to help.
So let's appease the algorithms and watch your site become BFF's with Google.
Three page website $1099
includes:
- 60min briefing session (Zoom or phone)
- Background and competitor research
- Basic keyword research
- Up to 400 words of keyword optimised copy for three pages (eg Home, About, Services)
- Keyword optimised H1s, H2s, URLs and image name suggestions
- Title tags and meta descriptions
- Skeleton draft, first draft, two rounds of amends and proofreading
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Luminous Copywriting is an expert content design and copywriting service based in Victoria, Australia. Specialising in creating user-focused, accessible content to resonate with your audience, driving engagement and understanding. The end result? Tailored and clear messaging to connect with your emergency management teams and their communities on a deeper level.
I would like to Acknowledge the Traditional Custodians of the land I live and work on, the Wadawurrung People, and pay my respects to their Elders past and present. I extend that respect to all Aboriginal and Torres Strait Islander People. |
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PRIVACY POLICY
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