The brief:

Assist the client with crafting an About page for her website to grow her online presence and increase local awareness of her bricks and mortar shop in Regional Victoria.

Brand voice:

Warm, friendly, helpful

Business benefits:

Expert assistance offered for wide range of quality and affordable baby products

Target market:

New parents, family members searching for perfect gift

Results:

This client was very grateful for the help and advised she will engage me for further website work in the future.

Work completed for this client:

So.

Baby products.

Two little words that can actually be pretty overwhelming.

So. Many. Choices.

• What brand?
• Which style?
• What will last?
• What will fall apart after two uses?
• What can I afford?
• Do I really need another adorable little playsuit? (Yes, you do by the way, but we digress…)

Welcoming a new little person into your life is such an exciting time but it can also be stressful with so much to learn, organise, decide upon and purchase.

And for friends and family, we know you want to buy the perfect gift whether it be practical, cuddly or just simply adorable. However, choosing high quality, suitable and appropriate gifts can be confusing, time consuming and hard on the bank account.

Let us help.

My Sweet Little Trio was born from the obsession for all things “little” but has quickly grown into a one-stop shop offering a range of unique and affordable baby products.

Through our family-friendly store in Maryborough, Victoria and our online shop, we delight in offering personalised and caring support and advice. Whether you’re a first-time parent, adding to your gorgeous tribe, or someone who wants to spoil the special little one in your life, My Sweet Little Trio has just what you’re looking for.

(Add preferred Call To Action here. Not usually “selling” on an About page. Perhaps it’s encouraging them to check out your socials or sign up to your newsletter)

I’m Emmalee. As founder and owner of My Sweet Little Trio, it’s my purpose to support you with our years of experience and a genuine love for everything baby-related. We offer local families, and our online community, a collection of valuable baby products and services through a fun, stress-free experience.

(I suggest a natural photo of you to go here to help convey warmth and approachability. If you feel comfortable, a photo of you with your family can be really effective for this.)

The brief:

Provide the client with her copy for website product descriptions. The client required:

• Four product descriptions between 50-75 words in length
• Use of requested key words

Brand voice:

Warm, friendly

Product benefits:

Unique, custom made, handmade, high quality

Target market:

Parents, those looking for unique baby gifts

Results:

This client was very pleased with the results from this project and continues to engage me for more work as she expands her business

Examples of work for this client:

Butterfly Bookends

Encourage your child's imagination to flutter away with our handmade wooden butterfly bookends.

Available in timber or painted finishes, and card stock details of your choice, these beautiful and practical creations will bring a delightful finishing touch to any reading space.

Lovingly crafted from base to wingtip, these charming bookends will keep your child's books in place, while inspiring their stories to take flight.

Car bookends

Story time will zoom away to lands of adventure and wonder through our custom car bookends.

Your child will delight in choosing a tale from between these adorable wooden pieces, encouraging their love of reading and learning.

Handmade in Scandi-inspired timber finish, or your child's favourite colour, your little one will be speeding off to their cosy reading corner to enjoy them.

The brief:

Sub-contract for Ambit Communications to complete 25 SEO friendly product descriptions for carefully curated selection of quality adult toys according to defined Tone of Voice

Brand voice:

Fun, warm, supportive, educational

Target market:

Women of all levels of experience with toys. Each description aimed at specific needs and uses

Results:

Both the copywriter and the end client were very happy with the resulting descriptions and both acknowledged the difficulty in writing unique descriptions for many similar types of products. 5 star reviews left on both Google and Facebook

Samples of work undertaken within this project

Please visit the Joy For Women site if you wish to view the work

***Adult content may not be suitable for all audiences

The brief:

Help the client with a professional bio for use for promotional materials, speaking gigs and podcast appearances.

Brand voice:

Humorous, honest, supportive

Results:

This client was thrilled with the end result and has engaged me to re-write her website in the near future

Do you need to reconnect with your "why"? Is something missing, but have you no idea what "it" is, or how to fix it?

Hi there, I'm Tina. A connection creator. And I'm so glad you found me.

As a trained coach and facilitator, I'm the positive disruption you, or your team needs. I will show you how to redefine what success means to you, and how to achieve it. In a sustainable way.

So how do we do this together?

Drawing on my years as a senior executive, I will guide you to dig deep for purpose and clarity. Using my personal experience of a breakdown after a disconnect from my values, I will lead you back to where your potential and performance are aligned.

I’ll challenge you. I’ll motivate you. There might be tears (good ones, I promise!) and there will definitely be laughs.

Transformation in your personal and professional life is possible. I will show you how through setting boundaries, defining your vision and truly understanding your value.

To take back control, to be more, and to have more than ever before, let’s connect today.