The brief:

Assist the client with crafting an About page for her website to grow her online presence and increase local awareness of her bricks and mortar shop in Regional Victoria.

Brand voice:

Warm, friendly, helpful

Business benefits:

Expert assistance offered for wide range of quality and affordable baby products

Target market:

New parents, family members searching for perfect gift


This client was very grateful for the help and advised she will engage me for further website work in the future.


Work completed for this client:




Baby products.

Two little words that can actually be pretty overwhelming.

So. Many. Choices.

  • What brand?
  • Which style?
  • What will last?
  • What will fall apart after two uses?
  • What can I afford?
  • Do I really need another adorable little playsuit? (Yes, you do by the way, but we digress…)

Welcoming a new little person into your life is such an exciting time but it can also be stressful with so much to learn, organise, decide upon and purchase.

And for friends and family, we know you want to buy the perfect gift whether it be practical, cuddly or just simply adorable. However, choosing high quality, suitable and appropriate gifts can be confusing, time consuming and hard on the bank account.

Let us help.

My Sweet Little Trio was born from the obsession for all things “little” but has quickly grown into a one-stop shop offering a range of unique and affordable baby products.

Through our family-friendly store in Maryborough, Victoria and our online shop, we delight in offering personalised and caring support and advice. Whether you’re a first-time parent, adding to your gorgeous tribe, or someone who wants to spoil the special little one in your life, My Sweet Little Trio has just what you’re looking for.


(Add preferred Call To Action here. Not usually “selling” on an About page. Perhaps it’s encouraging them to check out your socials or sign up to your newsletter)


I’m Emmalee. As founder and owner of My Sweet Little Trio, it’s my purpose to support you with our years of experience and a genuine love for everything baby-related. We offer local families, and our online community, a collection of valuable baby products and services through a fun, stress-free experience.


(I suggest a natural photo of you to go here to help convey warmth and approachability. If you feel comfortable, a photo of you with your family can be really effective for this.)