portfolio bake it

The brief:

Help the client with her copy for her new pouch packaging and website product descriptions. The client required:

  • A tagline for her business
  • Product name for each product
  • A tagline for each product
  • A tagline for the back of pouch, just below the seal
  • A short product description highlighting the benefits of each product
  • Editing and re-write of her instructions
  • Re-write of her “taste tips” for each product
  • Creation of product descriptions for her website product pages that aligned with her brand voice

Brand voice:

Fun, light, positive, humorous

Product benefits:

High quality ingredients, ease of use, fast and reliable results, no fuss

Target market:

Time poor parents, people lacking confidence in the kitchen


This client was beyond pleased with the end results of this project and left me a wonderful review on my Facebook page


Examples of work undertaken within this project:


  • Product names and taglines
    • Easy Breezy Brownies – So simple, they’re a piece of cake!
    • Basically Brilliant Banana Bread – Basic by name, brilliant in taste
    • Stress Free Snack Bars – So easy, it’s nutty!
    • Simply Classic Choc Chip Cookies – Classic taste, zero fuss


  • Business tagline
    • A smile in every packet


Short product description for packaging - Easy Breezy Brownies

It’s ok, we get it.

You have burned more toast than you would like to admit and your sponges have resembled frisbees in the past.

But we believe in you. We know that you can totally bake it until you make it with this one bowl, no fuss gem.

You won’t have to fudge anything to enjoy these delicious squares of brownie delight and you’ll find baking them a total breeze.


Website product description - Basically Brilliant Banana Bread

Wait a second. Hold the spoon.

Did someone just say that it’s possible to make café-quality Banana Bread with just one bowl in under 5 minutes?!

Yep that was us. We said that.

A few ingredients. Five minutes. One bowl. And you. You whisk-taker, you.

Get professional results in minutes, with this light and fluffy Banana Bread for less than $1 per serve.

Oh, did we mention no added nasties? Yep, that’s right. We want you to use your Bake It mix, not leave it in the cupboards with the forgotten soup can!


So, are you ready to make like banana bread and rise to the occasion?